We have been trained to focus on actions and outcomes – do, do, do, and more do. We have been trained to believe, if you want different outcomes, take difference actions – it's that simple. Yet the day-to-day reality of trying to produce different, and what most want breakthrough outcomes, is illusive at best.
At this time of year the focus is on what we did not accomplish in 2011 – with all our reasons and explanations, and what we plan to accomplish in 2012 with all our strategies, plans and KPI. Even bolder plans and more audacious KPI's as evidence that this year will be different – and of course better. [Does that have a familiar ring to it?]
And, of course, the focus is on new actions and new activities – so people need to step up. As if that is what will change our fortunes.
Before I go on, have a read at this:
A newspaper is better than a magazine.
A seashore is a better place than a street.
At first it is better to run than to walk.
You may have to try several times.
It takes some skill, but it is easy to learn.
Even young children can enjoy it.
Once successful, complications are minimal.
Birds seldom get too close.
Rain, however, soaks in very fast.
Too many people doing the same thing can also cause problems.
One needs lots of room.
If there are no complications it can be very peaceful.
A rock will serve as an anchor.
If things break loose from it, however, you will not get a second chance.
I suspect that the paragraph made little or no sense for you.
Scroll down and read it again.
Kite
A newspaper is better than a magazine.
A seashore is a better place than a street.
At first it is better to run than to walk.
You may have to try several times.
It takes some skill, but it is easy to learn.
Even young children can enjoy it.
Once successful, complications are minimal.
Birds seldom get too close.
Rain, however, soaks in very fast.
Too many people doing the same thing can also cause problems.
One needs lots of room.
If there are no complications it can be very peaceful.
A rock will serve as an anchor.
If things break loose from it, however, you will not get a second chance.
Just adding the context Kite, and it makes sense. Extraordinary performance, innovation and creativity, a la Apple, is all about context.
Working with a client last week I used this example to illustrate the extent to which context is decisive! Depending on the context leaders set things will or will not make sense to employees. When leaders are not getting the results they want, they need to create a new context, they do not need to add new content – given context shapes what we see, how what we see occurs to us, the actions that automatically follow for us, and therefore our outcomes.
When context is missing, content makes little or no sense and evokes nothing by FUD, as I suspect was the case with the first reading when the context, Kite, was missing.
So leaders, speak your vision with passion and commitment. Tell everyone with every nuance and detail, the importance of your mission, the importance of getting rid of all the obstacles to unleashed brilliance, the importance of.... Enroll and engage people in your passion for your mission – without that the rest is just stuff people need to do, and boring stuff at that.