Advice is often listened to more when the source of the message has undisputed credibility.
So, does John Chambers of Cisco have credibility? In spades!
Listen to him talk about "smart management for tough times". Then be coached by him, make some commitments about who you are going to be as a leader - then choose what you are willing to promise Without some commitments, and some bold promises, John's video will be interesting, and will fade from memory soon, and make no difference.
And that would be a failure of imagination, and a lost opportunity for you, your business and your people.
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